Taiwanese chipset maker MediaTek has surpassed Qualcomm and; turn into the largest smartphone chipset vendor in Q3 of 2020 with a 31% market share as smartphone; gross sales rebounded within the quarter, in response to Counterpoint estimates. After robust efficiency within the funds ($100-250) section in markets like China and India; helped it turn into the largest smartphone chipset vendor.
The report reveals that MediaTek chipsets powered over 100 million smartphones offered globally throughout Q3 2020. The Taiwanese firm’s market share rose to 31% from 26% a 12 months in the past. Alternatively, Qualcomm’s market share fell from 31% to 29% YoY.
Within the Indian market, MediaTek’s chipset share grew to 46% from 35& a 12 months in the past whereas Qualcomm took one other fall to 38% from 42% throughout the identical time interval.
Amongst rivals, Apple’s chipset market share confirmed a slight progress to 12% from 11% a 12 months in the past, whereas that of Samsung’s Exynos chipset took a fall from 16% to 12% 12 months on 12 months within the quarter.
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In the meantime, Qualcomm took the highest spot because the 5G chipset vendor in Q3 2020 after powering 39% of the 5G telephones offered worldwide. With 17% of all smartphones offered in Q3 2020 being 5G, the demand for 5G smartphones; doubled up in Q3 2020 and is more likely to proceed the spectacular progress trajectory. 5G enabled smartphones are anticipated to occupy one-third; of all smartphones shipped in This fall 2020, which poses an opportunity for Qualcomm; to regain the highest place in This fall 2020.
Commenting on MediaTek market share acquire, Analysis Director of Counterpoint, Dale Gai stated, “MediaTek’s robust market share acquire in Q3 2020; occurred resulting from three causes, robust efficiency within the mid-end smartphone; worth section ($100-$250) and rising markets like LATAM and MEA, the US ban on Huawei and; lastly wins in main OEMs like Samsung, Xiaomi, and Honor. The share of the MediaTek chipset in Xiaomi has elevated greater than 3 times for the reason that identical interval final 12 months.
MediaTek was additionally capable of leverage the hole created because of the US ban on Huawei. Reasonably priced MediaTek chips fabricated by TSMC turned the primary choice for a lot of OEMs to fill the hole left by Huwaei’s absence shortly. Huawei had additionally beforehand bought a big quantity of chipset forward of Theban”.
Gai added, “Alternatively, Qualcomm additionally posted robust share positive aspects within the high-end section in Q3 2020, once more because of HiSilicon’s provide points. Nevertheless, Qualcomm confronted competitors from MediaTek within the mid-end section. We imagine each will proceed to compete intensively via aggressive pricing and mainstream 5G SoC merchandise into 2021.”